Blog
The Work Your A-Team Does.
Kyō's Blog: Getting it Done — Better, Faster & Cheaper.
Measurement & Tracking
Measure Google Ads Results: Tracking That Bidding Can Trust
Measure Google Ads results you can trust. Kyō checks your conversion tracking is solid before Smart Bidding spends your budget on the wrong signal.
· 7 min read Read more
Google Ads
Negative Keywords from Search Terms: Find Waste Weekly
Kyō mines negative keywords from search terms in your Google Ads account every week and hands back Editor-ready lists, plus converters to promote.
· 8 min read Read more
Google Ads
Google Ads Mobile App: Manage Campaigns from Your Phone
The Google Ads mobile app shows alerts and lets you make quick fixes on the go. Here's what it does well, and how Kyō helps you act on what it tells you.
· 7 min read Read more
Google Ads
Google Ads Features: The 8 Core Areas, Explained
Google Ads features explained: the 8 core areas, the decision that matters in each, and how Kyō checks Google's current docs before her team does the work.
· 8 min read Read more
Google Ads
Google Things to Do Ads: Partners, Policies, Reporting
Google Things to do ads put attractions in front of travelers. See how Kyō works through partners, policies and reports, checked against Google's docs.
· 8 min read Read more
Google Ads
AI Max for Search: Answers Checked Against Google
AI Max for Search, answered from Google's live Help Center: Kyō cites her sources, weighs your account's risks and writes a test plan for your OK.
· 7 min read Read more
Google Ads
Google Ads Image Sizes: What Each Campaign Type Needs
Google Ads image sizes, character limits and asset counts for Performance Max, Search, Display, Demand Gen and App, plus how Kyō turns them into a brief.
· 7 min read Read more
Measurement & Tracking
Conversion Tracking Not Working? How Kyō Finds The Cause
Conversion tracking not working? Kyō checks every ad platform's tags, match quality and counts against GA4 and your store, then says what to fix first.
· 7 min read Read more
ChatGPT Ads
ChatGPT Ads Pixel: Install It On Any Website, Done Right
Install the ChatGPT Ads pixel on Shopify, WordPress, Wix, Squarespace or Webflow. Kyō prepares OpenAI's code, shows where it goes, and checks it works.
· 8 min read Read more
Meta & Social
Facebook Ads Management: Know What to Change And Why
Facebook ads management with Kyō: she reviews your Meta account, checks tracking first, finds wasted spend and tells you exactly what to change.
· 8 min read Read more
Google Ads
Keyword Research for PPC: Find What Pays, Not Just Volume
Keyword research for PPC across Google, Microsoft and Pinterest: Kyō finds the themes worth paying for, when demand peaks and what a realistic budget is.
· 8 min read Read more
Google Ads
Improve Google Ads ROAS with A Full ROI Audit
Want to improve Google Ads ROAS? Kyō audits your account in ten checks and hands you a prioritized fix list, and nothing goes live without your OK.
· 8 min read Read more
Google Ads
Should You Apply Google Ads Recommendations? Check First
Should you apply Google Ads recommendations? Not blindly. See how Kyō checks each one against your real data and your budget before you say yes.
· 7 min read Read more
Google Ads
Google Ads Growth Plan for Beginners, Step by Step
A Google Ads growth plan for beginners, built on Google's Ads Success Guide: what to do first, in what order, and why, with Kyō coaching each step.
· 8 min read Read more
Google Ads
Google Ads Account Structure: Built by Rules, Not Habit
Google Ads account structure decides what you pay for. See how Kyō plans campaigns, match types, bidding and goals by an evidence-graded rulebook.
· 8 min read Read more
Google Ads
Start Advertising On Google: A Beginner's Guided Setup
New to Google Ads? Kyō and her experts help you start advertising on Google: a clear goal, the right campaign type, and current Google guidance.
· 7 min read Read more
Google Ads
Performance Max Campaigns: Run Them Without Guesswork
Performance Max campaigns can spend on your own brand name and the wrong leads. See how Kyō, Kyōsey AI's marketing manager, plans and runs them properly.
· 8 min read Read more
Google Ads
Smart Bidding: Make Google's Automated Bids Work for You
Smart Bidding only works with clean conversion data, the right strategy and patient testing. See how Kyō sets it up, plans tests and keeps it on target.
· 8 min read Read more
Google Ads
Improve Google Ads Performance: Fix The Right Thing First
Improve Google Ads performance by fixing the right thing first. Kyō picks the lever that matters and her team prepares the changes for your approval.
· 7 min read Read more
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