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Kyō's Blog: Getting it Done — Better, Faster & Cheaper.
Google Ads
Negative Keywords from Search Terms: Find Waste Weekly
Kyō mines negative keywords from search terms in your Google Ads account every week and hands back Editor-ready lists, plus converters to promote.
· 8 min read Read more
Google Ads
Google Ads Mobile App: Manage Campaigns from Your Phone
The Google Ads mobile app shows alerts and lets you make quick fixes on the go. Here's what it does well, and how Kyō helps you act on what it tells you.
· 7 min read Read more
Google Ads
Google Ads Features: The 8 Core Areas, Explained
Google Ads features explained: the 8 core areas, the decision that matters in each, and how Kyō checks Google's current docs before her team does the work.
· 8 min read Read more
Google Ads
Google Things to Do Ads: Partners, Policies, Reporting
Google Things to do ads put attractions in front of travelers. See how Kyō works through partners, policies and reports, checked against Google's docs.
· 8 min read Read more
Google Ads
AI Max for Search: Answers Checked Against Google
AI Max for Search, answered from Google's live Help Center: Kyō cites her sources, weighs your account's risks and writes a test plan for your OK.
· 7 min read Read more
Google Ads
Google Ads Image Sizes: What Each Campaign Type Needs
Google Ads image sizes, character limits and asset counts for Performance Max, Search, Display, Demand Gen and App, plus how Kyō turns them into a brief.
· 7 min read Read more
Google Ads
Keyword Research for PPC: Find What Pays, Not Just Volume
Keyword research for PPC across Google, Microsoft and Pinterest: Kyō finds the themes worth paying for, when demand peaks and what a realistic budget is.
· 8 min read Read more
Google Ads
Improve Google Ads ROAS with A Full ROI Audit
Want to improve Google Ads ROAS? Kyō audits your account in ten checks and hands you a prioritized fix list, and nothing goes live without your OK.
· 8 min read Read more
Google Ads
Should You Apply Google Ads Recommendations? Check First
Should you apply Google Ads recommendations? Not blindly. See how Kyō checks each one against your real data and your budget before you say yes.
· 7 min read Read more
Google Ads
Google Ads Growth Plan for Beginners, Step by Step
A Google Ads growth plan for beginners, built on Google's Ads Success Guide: what to do first, in what order, and why, with Kyō coaching each step.
· 8 min read Read more
Google Ads
Google Ads Account Structure: Built by Rules, Not Habit
Google Ads account structure decides what you pay for. See how Kyō plans campaigns, match types, bidding and goals by an evidence-graded rulebook.
· 8 min read Read more
Google Ads
Start Advertising On Google: A Beginner's Guided Setup
New to Google Ads? Kyō and her experts help you start advertising on Google: a clear goal, the right campaign type, and current Google guidance.
· 7 min read Read more
Google Ads
Performance Max Campaigns: Run Them Without Guesswork
Performance Max campaigns can spend on your own brand name and the wrong leads. See how Kyō, Kyōsey AI's marketing manager, plans and runs them properly.
· 8 min read Read more
Google Ads
Smart Bidding: Make Google's Automated Bids Work for You
Smart Bidding only works with clean conversion data, the right strategy and patient testing. See how Kyō sets it up, plans tests and keeps it on target.
· 8 min read Read more
Google Ads
Improve Google Ads Performance: Fix The Right Thing First
Improve Google Ads performance by fixing the right thing first. Kyō picks the lever that matters and her team prepares the changes for your approval.
· 7 min read Read more
Google Ads
Google Ads Certification: How to Get It And When It Matters
Google Ads certification is free on Skillshop. See which certification to take first, how it ties to Partner status, and who runs ads while you learn.
· 6 min read Read more
Google Ads
Responsive Search Ads: How Kyō Writes And Fixes Them
Responsive search ads stuck at Poor or sounding like every competitor? See how Kyō rewrites, fixes and tests your RSAs so each click works harder.
· 7 min read Read more
Google Ads
Web to App Google Ads: Get Credit for Both Channels
Web to app Google Ads: Kyō plans Google Ads App Connect, deep linking and app conversion signals so bidding values both your website and your app.
· 7 min read Read more
Google Ads
Google Ads Optimization Score: What to Apply And Ignore
Your Google Ads optimization score isn't a results grade. See how Kyō weighs each recommendation against your goals, applies what fits, skips the rest.
· 7 min read Read more
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