Google Things to Do Ads: Partners, Policies, Reporting

You run a tour company, a museum, a theme park or a cooking class. You’ve heard that Google Things to do ads can put your experience in front of travelers while they plan a trip. Then you look into it and find connectivity partners, a Things to Do Center, Travel campaigns and a stack of separate policies, including one about official sites. It is hard to know where to start.

That confusion has a cost. You can spend weeks on the wrong setup path or talking to the wrong vendor. A landing page or booking flow that runs into one of Google’s policies can, depending on the policy, keep your ads or listing from showing. And a Travel campaign report you cannot read is spend you cannot defend to your owner, your board or your client.

Kyō and her team of AI experts at Kyōsey AI help you turn that tangle into decisions. Kyō works out with you where your booking system stands with Google’s approved connectivity partners and what that means for your route. She walks you through the policies that apply to your pages and booking flow. And she explains your reports in plain English. Every specific comes from Google’s current documentation, with the source named.

How Google Things to Do Ads Fit Together

Things to do is Google’s space for tourist attractions, activities and experiences: tickets, tours, classes, day trips and similar bookings. Google’s Help Center describes these ads as managed through approved connectivity partners and Travel campaigns in Google Ads.

Four pieces have to line up:

• Connectivity partners. Google publishes a list of approved partners that connect experience inventory to Google. Whether your booking or ticketing system is on it shapes everything after.
• Setup. Google walks new operators through the Things to Do Center in its own starter guide.
• Travel campaigns for Things to do. Google documents how these campaigns work, how to report on them in Report Editor and how impression share applies to them.
• Policies. Google keeps separate policies on content and referral experiences, prices, official sites and prohibited practices in the Actions Center.

Most operators don’t struggle to find these pages. They struggle to work out which ones apply to them, in what order, and what they mean for their own site and booking setup. That is where Kyō helps.

What You Get from Kyō

A Clear Read On Your Partner Situation

Tell Kyō what you sell and which booking or ticketing system you use. She checks Google’s current list of approved connectivity partners and tells you what she finds, what Google’s documentation says that means for your route onto Things to do, and what you might ask your vendor next. She links the article she used, so you can see the list yourself.

The Policies That Apply to You, Made Usable

Google’s Things to do policies are spread across several articles. Kyō fetches the current versions of the ones relevant to your question and explains them for your situation. If it helps, she can turn them into a checklist you work through against your own landing pages, prices and booking flow, with each item tied to the policy behind it.

If something has already gone wrong, she helps you work out which policy the issue may point to and what Google’s guidance says about resolving it.

A Plain-English Read of Your Reports

Share a Travel campaign report with her. Or, if you have connected your Google Ads account to Kyōsey AI and approved her access, she can look at it there. Your data stays yours, and nothing changes in the account without your OK. Kyō explains what the numbers in Report Editor mean and what your impression share says about how often your ads showed when they could have, drawing on Google’s documentation of what can limit it. You end with a short list of what to look at next, not a spreadsheet to decode alone.

A Worked Example: A Regional Zoo

This example is illustrative. Say a regional zoo asks: “We sell tickets through our own ticketing system. Can we get on Things to do, and is there anything on our site we should check?”

Here is the kind of thinking Kyō brings to it.

She starts with the vendor, not the ad. Before anyone opens Google Ads, the zoo needs to know whether its ticketing system appears on Google’s current approved list. If it does, much of the work runs through the vendor, and Kyō suggests sensible due-diligence questions, such as:

• Do you currently connect venues like ours to Things to do on Google?
• What do you need from us to get our tickets connected, and who on your side owns it?
• How do our prices and availability reach Google, and how do we keep them up to date?
• If we change systems later, what happens to our presence on Google?

If the system isn’t on the list, the conversation is different, and she explains what Google’s partner documentation says about the options.

Then she looks at the policies most relevant to a ticketed attraction. The zoo is the official source of its own tickets, so Google’s official site policy is worth reading early. Price display matters too, because pricing on an attraction’s site can vary by page, date or checkout step. Kyō fetches the current price and official site policy articles and helps the zoo decide which of its pages and checkout steps to review against each.

She ends with something the marketing lead can act on. For instance, the zoo might receive:

• Partner status: what the current approved list shows for its ticketing system, with the link.
• Questions for the vendor: the four above, tailored to the zoo.
• Pages to review: the ticket page and checkout, against the price and official site policies.
• Sources: each Google article she relied on.

That summary is the difference between “we should look into this” and a decision. It saves you reading a stack of Help Center articles and going into vendor calls guessing, and when a listing stops showing, you start from the policy likely in play instead of rewriting pages that were never the problem.

Why Her Answers Stay Current

Things to do is partner-driven, and Google updates its policies and documentation. Rather than answering from memory, Kyō checks Google’s live Help Center on every specific before she answers, and names the article she used. If she cannot confirm something, she tells you so and flags the answer as unverified. You can check her work at the source.

A Team That Does The Work

On Things to do, Kyō’s job is mainly guidance: setup, partners, policies and reporting. But she doesn’t work alone. Kyōsey AI is not another tool but your A-Team: an AI team that does the work, not only recommends it. Kyō and her experts in Google Ads, Microsoft Ads, Meta, ChatGPT Ads, search and content, tracking, strategy and audits, and creative connect to your Google Ads account, GA4, Search Console and more, and plan, build, fix, monitor and report. Nothing goes live without your OK, and your data stays yours. See the full range on our Features page.

Their skills are the written-down methods of experienced strategists, more than 100 person-years of agency experience.

Who This Is for

• Attractions and venues such as museums, parks, zoos and landmarks that want to appear on Things to do.
• Tour and activity operators, from walking tours to boat trips to classes, who want clear answers before committing to a partner or a campaign.
• Destination marketers and travel businesses promoting several experiences who need a reliable read on current rules.
• Agencies whose travel clients ask about Things to do and who want answers they can stand behind.

If you sell lodging rather than experiences, Kyō covers hotel ads separately.

How to Get Started

Kyōsey AI offers elite agency performance for $6/day; see Pricing for the details. The best way to judge Kyō is with your own questions. Book a demo and bring your booking system, a landing page or a recent Travel campaign report. Ten minutes on a call beats a hundred feature lists.